Anitone Project Overview
Anitone is a bio-fermented liquid mineral supplement for all animals, with origins dating back to 2002. Now manufactured by Profauna Pty Limited in New South Wales.Quick Facts
| Attribute | Value |
|---|---|
| Product | Bio-fermented liquid mineral supplement |
| Manufacturer | Profauna Pty Limited |
| Location | New South Wales, Australia |
| Heritage | 20+ years trusted by Australian farmers |
| Key Feature | 3-day fermentation process creates 60+ bioavailable minerals |
Project Scope
This documentation covers the Anitone Shopify e-commerce build and digital transformation:Brand Identity
Design system, colors, typography, and component library
Build Progress
Current status of the Shopify store build
Go-Live Checklist
Pre-launch tasks and configuration steps
Shopify Blueprint
Technical implementation specification
Market Intelligence
Market Intelligence
Product, market, and trust landscape analysis
Customer Insights
Customer sentiment and competitor research
Expansion Strategy
Trans-Tasman market growth opportunities
Product Catalog
SKUs, dosages, and species content
Technical Documentation
Build Plan
MCP/Xano accelerated development workflow
AEO Implementation
Answer Engine Optimization files and setup
Brand & Content Constraints
Also avoid (pending audits):- FeedSafe accreditation claims
- ACO Certified Organic claims
Target Market Priority
| Rank | Segment | Focus |
|---|---|---|
| 1 | Farmers | Primary target |
| 2 | Distributors | Secondary target |
| 3 | Livestock Industrial | Chicks, Cattle, Sheep, Pigs, Horses |
| 4 | Hobby Users | - |
| 5 | Pet Users | - |
| 6 | Vets | - |
Key Links
- Shopify Store: fxzm6i-en.myshopify.com
- Target Domain: shop.anitone.com.au
- Current Site: anitone.com.au
Contact
- Phone: 0493 561 823
- Email: [email protected]