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AEO/GEO Implementation Guide

Reference: AEO/GEO Best Practices 2026
Target Domain: shop.anitone.com.au

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Overview

This section contains files optimized for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) per 2026 best practices.

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Files Included

FilePurposeLocation
llms.txtConcise summary for LLM ingestionRoot: shop.anitone.com.au/llms.txt
llms-full.txtComplete documentation in markdownRoot: shop.anitone.com.au/llms-full.txt
robots.txtAI crawler permissionsRoot: shop.anitone.com.au/robots.txt
Schema.orgProduct & Organization structured dataTheme <head> section

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Implementation Steps

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1. robots.txt

Shopify Note: Shopify generates its own robots.txt. To customize:
  1. Go to Online Store → Themes → Edit code
  2. Find robots.txt.liquid in Templates
  3. Add the AI crawler rules from our file
Key additions (AI crawlers explicitly allowed): 
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

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2. llms.txt and llms-full.txt

These files need to be accessible at root URLs. Options: Option A: Shopify Pages (Recommended)
  1. Create a page with handle llms
  2. Use a plain text template or redirect to a hosted file
Option B: Custom Domain CDN
  1. Host files on Cloudflare/AWS S3
  2. Configure subdomain or path routing
Option C: Theme Assets
  1. Add as asset files in theme
  2. Create routes in theme.liquid

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3. Schema.org JSON-LD

Add to theme’s <head> section in theme.liquid: 
{% if template contains 'product' %}
<script type="application/ld+json">
  {{ 'schema_product.json' | asset_url | json }}
</script>
{% endif %}

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Anitone",
  ...
}
</script>
Shopify themes often have built-in schema. Check if Trade theme already has Product schema and supplement rather than duplicate.

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SEO Metadata Applied

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Product

  • Title: “Anitone Bio-Fermented Mineral Supplement | 60+ Minerals for All Animals”
  • Description: “Anitone is Australia’s trusted liquid mineral supplement for horses, cattle, sheep, dogs, cats & more. Bio-fermented with 60+ minerals. Developed by a vet, trusted for 20+ years.”

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Collections

CollectionSEO Title
HorseHorse Supplements Australia | Anitone Equine Vitamins & Minerals
CattleCattle Supplements Australia | Anitone Beef & Dairy Vitamins
Sheep & AlpacaSheep & Alpaca Supplements | Anitone Vitamins & Minerals Australia
PetDog & Cat Supplements Australia | Anitone Pet Vitamins & Minerals
PoultryPoultry & Chicken Supplements | Anitone Bird Vitamins Australia
GoatGoat Supplements Australia | Anitone Vitamins & Minerals for Goats
PigPig Supplements Australia | Anitone Vitamins & Minerals for Pigs
CamelCamel Supplements Australia | Anitone for Racing & Pet Camels

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AEO Best Practices Applied

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1. Machine-Readable Content

  • ✅ llms.txt for token-efficient LLM ingestion
  • ✅ llms-full.txt for complete documentation
  • ✅ Schema.org structured data with BuyAction

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2. AI Crawler Access

  • ✅ robots.txt explicitly allows GPTBot, ClaudeBot, PerplexityBot
  • ✅ Sitemap reference included

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3. Entity Optimization

  • ✅ Brand name associated with key terms (mineral supplement, animals, bio-fermented)
  • ✅ Organization schema with founder, location, contact
  • ✅ Product schema with offers and BuyAction

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4. Content Structure

  • ✅ Direct answer blocks in descriptions
  • ✅ Tables for dosage information
  • ✅ Lists for benefits and features
  • ✅ Clear pricing information

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Future Enhancements

EnhancementPurpose
FAQ SchemaAdd FAQPage schema for common questions
Review SchemaIntegrate Judge.me with AggregateRating
HowTo SchemaFor dosage/administration instructions
Video SchemaIf product videos are added
90-day RefreshPer Perplexity optimization guidelines

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Verification

After implementation, verify with:
  1. Google Rich Results Test: https://search.google.com/test/rich-results
  2. Schema Markup Validator: https://validator.schema.org/
  3. Check llms.txt: curl https://shop.anitone.com.au/llms.txt
  4. Check robots.txt: curl https://shop.anitone.com.au/robots.txt